Zeynep ErkanAn advertising professional with a BA degree in Simultaneous Translation from Bosphorus University and a Post-Grad on Advertising from the UK. Her advertising years were spent in the top agencies in Turkey: Medina Turgul DDB, Grey Worldwide and Manajans. Afterwards, she moved on to fashion and became the Mar-Com Manager of 6 brands such as Ralph Lauren, Tommy Hilfiger and Accessorize at Unitim Holding.
She decided to gather all her experience under one roof, style consultancy, and recieved certificates in different fields of the business from London College of Fashion and Central Saint Martins. She now claims her unique sense of personal brand and style consultancy at her company GerçekSen. GerçekSen has double meaning. One is “The Real You”, the other is “If you are real”. She says this captivates her look on style consultancy. She doesn't see her clients as paper dolls, she sees them like books with different stories. She thinks style consultancy is not a need but means. She enjoys the shopping, the wardrobe consultancies and the analysis, but not more than the changes they experience after working with her. “No one, out of the blue, thinks they need to have style. There is always another life goal behind this need. You feel that you need to go through change to meet your goal and your image is the first step. That's what we do together. I accompany you in creating the person you want to see in the mirror.” This summarizes her point of view. Maybe that's why she prefers to call trainings she gives to companies such as Turkcell, İş Bankası, Nokia and TüvTürk, chats and talks. Aside from personal and corporate style consultancy, she's been teaching at İMA (İstanbul Fashion Academy), is the editor of Kanyon Mall paper and the content provider of Avea Woman SMS package. She is also leading the #kurtarbizizeynep (helpuszeynep) project with Multi Development malls. She is a Cancer with an Aquarius on the rise, which helps her approach clients with a Cancerian sensitivity and supports them with an Aquarius' confidence. She was the fashion editor for Forbes and style editor for Elele magazines, and still writes for various media. She continues to provide styling and social media management for brands as well. She also has a fashion blog www.fashistanbuller.com